Paid social that hits profitable ROAS — senior buyers own every dollar.

Paid social is media buying: you put a budget behind ads, a senior buyer owns it, and we're accountable to ROAS, CAC, and pipeline. Social media management is organic — a content calendar, community, and engagement, with no ad spend. They complement each other, but they're different disciplines with different owners. This page is about the paid side, where every dollar is spent and measured.

We favor a flat retainer or a hybrid (retainer plus per-concept or a share above a spend threshold), because a straight percentage-of-spend model pays us to grow your budget rather than your revenue — and we'd rather be honest about that. Retainers commonly run a few thousand a month for a single-platform program up to five figures for larger multi-platform ones. We scope to your goals and share real ranges before you're on a call.

Most campaigns need 4–8 weeks to exit the algorithm's learning phase and produce statistically reliable data — and ROAS often dips during that testing window before it recovers, even as absolute profit grows. Expect first meaningful results in about 45–60 days for e-commerce, compounding after. B2B on LinkedIn is slower: 60–90 days to first qualified leads and 4–6 months to know whether the channel is structurally working. Anyone promising 30-day ROAS on a long sales cycle is guessing.

No — and any agency that does is a red flag. Nobody controls the auction, your margins, or your close rate. What we commit to is a documented testing framework, disciplined scaling tied to CAC, and honest measurement. We work backward from your margins to define the ROAS that actually means profit, then build toward it and show you the real number in Aphra.

Always. Your Meta Business Manager, LinkedIn account, GA4, Tag Manager, and pixel/CAPI stay in your name — we operate inside them. Agencies that run campaigns from their own accounts leave you with nothing if you ever leave. That's a lock-in tactic, not a convenience, and we don't do it.

Senior media buyers own the strategy, the audience and platform mix, the testing design, the scale gates, and every dollar of spend — nothing scales or ships without a human call. AI accelerates the grunt work: account audits, competitor creative scans, first-draft copy and hook variants, tracking checks, and around-the-clock pacing and fatigue monitoring. It never buys media unsupervised.

Since iOS 14.5, over 75% of users opted out of tracking and Meta's pixel lost roughly half its signal, so platform-reported ROAS is understated and unreliable on its own. We install Conversions API to recover lost conversions and triangulate across platform data, media-mix modeling, and geo-holdout experiments. No single layer tells the truth; the cross-check between them is where the real number lives. If an agency only quotes platform-reported ROAS, walk away.

The senior buyer you meet runs your account. We cap buyers at 8–10 accounts so you get real attention, not a junior with six months' experience juggling a dozen. 'We'll match you with the right team after signing' is exactly the bait-and-switch we're built against. You'll know your buyer by name.

10–15 concepts in your first 30 days and 15+ new concepts a month after, allocated 70-20-10: 70% iterating on proven winners with fresh hooks and CTAs, 20% new concepts in familiar formats, 10% genuinely experimental. Concept throughput is the truest signal of an agency's capability — a single ad and a 'set and forget' setup is how creative fatigue quietly kills your performance.

It depends on your buyer, not a template — Meta is the workhorse for consumer reach and retargeting, LinkedIn wins for B2B decision-makers (measured on cost per sourced opportunity, not raw CPL), and TikTok is cheaper reach for younger audiences. We recommend the mix your economics support and test into more. On contracts: a rolling monthly retainer with a short initial commitment and 30-day notice. Confident agencies earn the renewal every month — they don't lock you in for a year.